In the past, Kuwaiti merchants and residents eagerly awaited the arrival of ships at Al-Fardha, a port renowned in Kuwaiti heritage as a vital hub for vessels arriving from neighboring countries. Upon hearing of their arrival, they would rush to purchase the fruits and vegetables they carried. Today, thanks to the combined efforts of Al-Wafir Company (a member of the IFA Group), fresh and unique produce is readily available at the new Al-Fardha Fruit and Vegetable Market, the largest and most modern market of its kind in the Middle East. Located in the Sulaibiya area, it is easily accessible by turning left from Jahra or right from Kuwait City on Route 604, accessible from the Fifth, Sixth, or Seventh Ring Roads.

 The new Al-Fardah market is located on an area of ​​300,000 square meters, equipped with the finest services and facilities that meet the highest quality standards and modern requirements. All of this space is air-conditioned and provides consumers with the finest types of fresh local and international fruits and vegetables at wholesale prices.

 In this regard, the General Manager of Al Wafir Marketing Services Company, Engineer Ali Al Raqaba, stated: “The Al Farza Market has fulfilled everyone’s dreams, especially the producers who pay great attention to marketing their crops. We have tried to make this modern edifice an attractive place for them, for the workers, and for the market visitors alike. We have worked hard to provide all the means that ensure complete comfort for visitors, meet their needs, and satisfy their diverse tastes. Among these means are the presence of multiple banks, a cafe, restaurants, and a huge supermarket that will be built soon. We are still continuously doubling our efforts in our laboratory located on the same site, to ensure for consumers the highest standards of health and safety for the products we attract.”

 Al-Raqaba added that “the Al-Farza market has been equipped with a unique global system for trucks that are directly connected to the power system, in order to maintain the maximum cooling of products stored in the refrigerated warehouses, which have an area of ​​more than 15,000 square meters.”

 The Al-Fardah Market attracts the finest products that come specifically from distant farms from all continents of the world, while at the same time paying attention to local Kuwaiti farmers who offer the best of their fresh and healthy goods. The Al-Fardah Market helps them to track their sales directly thanks to the advanced information system that the market is distinguished by, in addition to the modern center for public auctions that suits individual buyers and brokers alike.

 Al-Raqaba concluded by saying: “We are proud to offer the finest fruits and vegetables to our Kuwaiti community through a distinguished cultural landmark, which has prompted our brothers in other Gulf countries and our partners in Europe to follow our unique model. A large number of Kuwaiti and resident families visit this huge market to benefit from its fresh produce and distinguished services in a healthy, air-conditioned environment. Some even dedicate time at the end of the week to take a trip with some family members to shop and buy the finest types of fresh fruits and vegetables. Anyone who visits us can only enjoy the time spent in the Al-Farza market and return home happy with the delicious and healthy products they bring.”

 It is worth noting that Al Wafir Marketing Services Company successfully established the Al Faradha Fruit and Vegetable Market, a project operating under a build-operate-transfer (BOT) model. This project replaced Kuwait’s main fruit and vegetable market with a state-of-the-art facility designed to meet current and future local market demands. Thanks to Al Wafir Marketing Services Company, the concept of a market has been transformed for the first time into a practical and unique landmark that caters to all segments of society with a single visit – a feat achieved through the innovative design of the new Al Faradha Market project.

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